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Retail success may not be as easy as 1-2-3, but Sonia Kirkman’s top merchandising tips can help PGA Professionals, golf managers and owners work their way to increase pro shop revenue and encourage loyal customers.
Start with a buying budget every 6 months
on 22 June, 2013July being the beginning of a new financial year is the time to prepare and plan your buying budget for the next six months.
Fill the shop with props not excess inventory
on 22 June, 2013Large pro shops can be difficult to fill, especially during off season; however you can ‘fake it’ with well planned props and overall themes.
Prepare for the new season
on 22 June, 2013With the commencement of the official golf season for on course clubs start planning for the season ahead.
Know your hot and cold spots
on 22 June, 2013Every pro shop space has areas where products always sell quickly (hot spots) as well as locations where merchandise never seems to move (cold spots).
Cross merchandise similar products
on 22 June, 2013Feature similar collections of men’s and ladies’ apparel on nesting tables, four way racks or fashion gondolas.