What kind of first and possibly last impression is your golf shop making to your customers?
Customers desire to shop in environments that are unique in character and consistent with their expectations for their overall golf experience.
Unfortunately many golf shops fall short in creating an atmosphere which motivates their customers to purchase merchandise.
From incorrect product assortment, inadequate visual display standards, poor usage of fixtures or a golf shop design that does not reflect your overall brand, we can assess your merchandising standards and provide you with multiple solutions.
Inventory Procurement & Assortment Planning
A majority of golf shops can realize an immediate improvement in their financial retail performance by re-assorting their inventory.
- Analysis of current inventory
- Strategy to correct inventory assortment, pricing, and depth
- Buying services via appointments on site with local reps, regional golf shops, and trade shows
- Training of staff in inventory procurement strategies
- Supplier negotiations
- Monthly review of current inventory and sales performance
- Orders placed only upon approval by key personnel
Supplier Planning & Negotiation
How are your suppliers performing for you in the golf shop? Are they easy to work with? Provide superior customer service? How well does their merchandise sell through during the season? It is extremely important that the suppliers you choose to purchase from are your partners in your golf shop business! The ability to change orders, return merchandise, purchase off-price goods, negotiate terms and discounts, all impact your golf shop's profitability. Additionally, you need to ensure the suppliers you display in the golf shop reflect your customers taste level, price point, lifestyle, and golf game. I will help you fine tune your supplier assortment and planning processes to ensure you are meeting your customers needs and thus improve retail sales.
- Analysis of all suppliers financial performance
- Development of a supplier assortment plan by department and category
- Establish guidelines and expectations to develop strong supplier partnerships
- Establish ordering guidelines for quantity, dollar amount, and on hand dates.
Visual Merchandising Standards
Does your golf shop have that signature display look and feel that produces amazing sales results? Customers need to "see" themselves in the presentation of merchandise verifying that the items offered are necessary to their golf game and lifestyle. I can provide you with proven visual merchandising standards, staff training, and monthly visual programs to ensure your presentation of merchandise is effective and creative.
- Review of golf shop selling space
- Review of fixture placement and flow of traffic
- Evaluation of mannequins, props, and accessories
- Establish visual merchandising standards for hanging and folding product
- Training program for all golf shop staff in visual merchandising techniques and standards
- Monthly visual merchandising directions for total golf shop space
- Monthly evaluation of visual displays with plan of action for golf shop staff
- Examples of other golf shops visual displays to encourage creativity and motivation of staff in working with merchandise
- Monthly/Seasonal/Annual housekeeping standards and maintenance of the golf shop
